Passion. Experience. Diligence.

A Passion to communicate the message ”however the information needs and the audience wants.”

Experience: “It is better to try a few simple ideas and let people react than to try to predict how they’ll react.”

Diligence means not letting up until the job is successful.

Meet The Founder

Dan Morrison is a straight-shooter, a hard worker, and an excellent strategist who likes to laugh. He is an idea guy who can execute the details, manage a budget, get the most from his team, and have fun doing it. 

He also has one heck of a freelance posse:

  • Photography

  • Editorial/copywriting

  • Videography

  • Audio recording

  • Graphic design and layout

  • AI Chatbot development

“Dan has a mind for strategy, but it’s always grounded in the hands-on reality of his audience. He is at once imaginative, persistent, clear thinking, fearless, curious, organized, and dedicated.”

— Paul Spring, former Chief Content Officer, SVP, Taunton Press

Awards

  • 2024 Award of Excellence in the Leadership in History Awards, American Association of State and Local History for the documentary film, His Truth is Marching On

  • 2023 Award of Merit, CT League of History Organizations for a documentary short film, His Truth is Marching On

  • 2022 Silver ASBPE Award, Best Webinar

  • 2021 Silver ASBPE Award, BestVideo Tutorial

  • 2021 Finalist, Jesse Neal Award

  • 2020 Finalist, Jesse Neal Award, Best Use of Video

  • 2019 Jesse Neal Award for Best Instructional Content

  • 2019 ASBPE Gold, Video Tutorial

  • 2018 Jesse Neal Award for Best Instructional Content

  • 2017 Jesse Neal Award for Best Technical Content

  • 2017 Two ASBPE Awards: Video (Gold) and Podcast (Silver).

  • Four-time finalist, Jesse Neal Awards (Technical content, instructional content, Use of Video, and Article)

  • ASBPE: 2013 Best Magazine, Builder Magazine (Hanley Wood)

  • More than 10 additional ASBPE awards for content and excellence

  • 1998 Centennial Award for Historic Preservation, Missoula Historic Preservation Society, I was part of a small team of remodelers who restored a Queen Anne Victorian in Missoula, MT.

“In the ten years I have worked with Dan Morrrison, I have never encountered a more innovative, inspirational editorial leader. His vision for and personal mastery of digital video and audio publishing have transformed the way we deliver information to our professional and consumer audiences.”

—Sal Alfano, former editorial director Scranton Gillette Communications

Career Highlights

Executive Producer (2020)
Building Resilience Show, launched in late 2019—Just in time for COVID to completely interrupt the whole thing. The show is about resilient design and construction, built for big screens, not phones. It goes deep on HOW and WHY.

Founding editor and Editor in Chief, ProTradeCraft.com (2015)
Launched early and under budget after only four months of planning, development, and production. Big Sprints.

Editorial Director (2012-13)
Hanley Wood Business Media, BUILDER magazine, and four others.

Executive editor (10 years)
Fine Homebuilding 

Founding Editor, Managing editor, Green Building Advisor

Book Contributor

  • A Carpenter's Life as Told by Houses, by Larry Haun. Larry and I worked on a series of blog posts, him writing, me researching historical images, and going back and forth with him about what we were looking at. Larry has lived in some interesting places.

“Dan gave a badly needed kick of energy, intelligence, and knowledge to the launch of Green Building Advisor when he took over managing editor duties. Without his tireless work, the website simply would not have launched on-time. Without his direction, it also would not have been as deep or rich a site.”

— Tim Schreiner, former Publisher of Fine Homebuilding and Green Building Advisor